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Age of the Consumer

Lead Us Into Temptation by James B. Twitchell is a witty and entertaining book. The author provides a well-researched guide to consumerism with an almost tongue-in-cheek attitude. Over the course of eight chapters the world of the consumer is explored through discussion of branding, use of language, packaging and fashion.  The history of modern advertising is discussed along with some of the psychological insights and shibboleths of the business. The result is a thorough and irreverent view of the "age of consumerism".

They rage against materialism, as they call it,
forgetting that there has been no material
improvement that has not spiritualized the world. . .
---Oscar Wilde, The Critic as Artist



Lead Us Into Temptation by James B. Twitchell.  Columbia University Press, New York.  1999.


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